![]() Now, if you head to our website, you’ll see the following events fire: If you get them to revisit your website within that time frame, it will reset and you can target them with ads. So now if they go back to Facebook or Instagram, they will be put into an audience that will last 180 days. your Facebook Pixel has now put a tracking cookie in their website browser. This essentially means someone has viewed your page and now they have been ‘pixeled’, i.e. You should always see the PageView event. To confirm it’s yours, head to the Facebook Events Manager and confirm the Pixel IDs match.Ī Facebook Pixel is a free piece of code that Facebook gives you that can be created via your Facebook Events Manager. If you’re troubleshooting your own website, be sure there’s only 1 pixel and it’s yours. After clicking on the Facebook Pixel Helper when on a website that has a pixel, you’ll see a small number of events appear, along with the Facebook Pixel ID. ![]() If you don’t see it fire on their website, you can be certain they aren’t doing any website retargeting or optimising campaigns as they should be!Īfter you’ve downloaded the extension, you’ll need to click on the little puzzle piece at the top right of Chrome, then click the pin so it stays in your extensions toolbar. However, you can also use it to see how sophisticated your competitors are with their paid ads. It’s primarily used as a troubleshooting tool to validate it has been implemented correctly into your website. ![]() The Facebook Pixel helper is a free Google Chrome Extension that can be downloaded via the Chrome Web Store.
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